NewsCorp is a bit late on the party…this has been discussed a lot last year such as in the US…
and EU…
and London…
and many other countries.
It is possible that it may get traction if one country/union decides that the Google (and other huge multinational social media) empire is does not create adequate competition or meet say media and advertising standards.
In the past the EU has been willing to use its antitrust powers to take action against some of the big names (Microsoft, Apple and Google etc). Maybe they might take on the giant again?
Yeah if Murdoch Empire wants a change you could put money on it that it is mostly/only to benefit them, NBN being an example of the hobbling. I don’t have a problem with Google being broken up but I also want the same for Murdoch’s businesses and other large almost monopolistic organisations that are in our society. Too much power and influence end up concentrated in too few hands.
I recall that in 1972, Murdoch was instrumental in getting Whitlam elected, following which he was also instrumental in getting him booted out in 1975.
I also recall Murdoch being asked in a TV interview in 2007 as to what he thought of Rudd, to which Murdoch said that he thought he would make an excellent Prime Minister.