Kmart moving into selling Whitegoods but online only

Was watching some news and it moved onto ACA. They had their typical ads using the cover that it was a story. Anyway, now Kmart are now offering whitegoods such as fridges. Very limited range as I could only find 9 items so far, not very big capacities and as far as I can tell anko (a Kmart house brand) branded products. Quality, reliability remain unknowns (certainly an “if” as they are so new) but prices are very cheap it appears (is it a reflection of quality of manufacture). Are Kmart by this attempting to fill, or cut out their share of, the cheapest end of the market?

https://www.kmart.com.au/category/home-&-living/home-by-category/home-&-living-online-exclusives/white-goods-online-exclusives/547012/

Before they get to be popular items (again a big “if” as it is unknown how buyers will respond to them) are they worth a CHOICE assessment now to guide possible purchasers of whether worthwhile or not?

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