You raise a valid point, we know there are a lot of people out there struggling in the way you have described. When writing the article, we spoke to Professor Amanda Lee who is the senior advisor at the Australian Prevention Partnership Centre and she had this to say:
“The convenience and time-saving nature of discretionary choices can be important, and the ubiquitous advertising, promotion and availability of unhealthy products all drive consumption. Simply put, it’s easier to eat unhealthy profitable products. It’s what our whole food system is designed to make us do,” she says.
So what are the solutions, if any? I’ve heard about some local groups that do big batch cooking, such as Mamabake. I’m not suggesting that this will work for everyone though, so if anyone has any other ideas or tips for the time poor, they would be welcomed.
@meltam, good point, you don’t see it as often. Looks like they have some fun over on the Australian Bananas Facebook page, it’s a pretty good example of how healthy food could be advertised in a trendy way in my opinion.