Do you feel safe, are you secure, are really really sure all is ok?
Perhaps it is also that logic plays no part in a decission if you can find an emotional attachment or pull at insecurity or both and then reveal how by following the advertisers logic all will be well again?
You just need to saturate the victims brain - sorry potential valued client often enough to plant the thoughts you know you had all the time.
“I feel better now!”
At least Medibank were up front about their psychology?
Have I noticed a change in the adds? NO I HAVE NOT!
I still feel guilty that I don’t have funeral insurance, despite having super and life protection and cash in the bank and knowing the banks will pay these debts directly for the deceased accounts as required.
The adds may have changed, but I still hate them. Almost as much as no longer having any friends because I don’t have online betting accounts like all my mates on TV.