Perhaps the solution here is for the supermarkets to have a separate section for these types of products. Similar to having a section for different cuisines for Italian, Mexican, Cantonese etc?
Others might suggest that would be discrimination?
How a product is produced, presented and marketed,
We live in a society free to choose. This includes reading the product labelling. We do this routinely to determine product attributes. Salt, sugars, fats, carbs, mystery ingredients, energy content, country of origin etc etc.
The ACCC will need to respond to the actual pack shot and whether their is a brand or product identification issue to resolve?
There is another concern here with describing a Soy based product as “pretend food”, and the comment
Choice members who choose to live Vegan, it’s not a brand or religion, are eating real food. It’s a lifestyle choice. Soy based products are food. They are not a zero nutritional placebo. Why should any of us including a tinned fish brand owner single that choice out?
Equally Vegans go through life having to accept the mass marketing promoting meat based products in socially compelling settings.
I’m not Vegan, but we do eat a number of zero meat meals each week. I personally don’t desire a Tuna substitute, but that is ‘My Choice’. I might need to change one day as our planet is resource constrained.
Perhaps there are only so many ways to present Tofu as Tofu? I guess you could do a Heston and present it as crumbled moon dust tasting like cheese, or Martian river pebbles tasting like beef and with a chewy loose texture. Or you could call it by what it resembles in common language. Grated Parmesan and Meat Balls Vegan Style?