Hybrid Foods Silliness

Food & Drink
1

Every week there seems to be at least one new food item which is a hybrid of 2 existing foods.

Ice creams incorporating biscuits, chocolates or lollies.

Chocolates incorporating lollies or biscuits.

Biscuits incorporating lollies.

https://shop.coles.com.au/a/a-qld-fnq-earlville/product/nestle-chocolate-smarties-block

https://shop.coles.com.au/a/a-qld-fnq-earlville/product/mars-maltesers-block-mint

https://shop.coles.com.au/a/a-qld-fnq-earlville/product/arnotts-block-chocolate-iced-vovo

https://shop.coles.com.au/a/a-qld-fnq-earlville/product/arnotts-block-chocolate-scotch-finger

https://shop.coles.com.au/a/a-qld-fnq-earlville/product/allens-mini-jaffas-choc-block-limited-edition

https://shop.coles.com.au/a/a-qld-fnq-earlville/product/arnotts-block-chocolate-wagon-wheels

https://shop.coles.com.au/a/a-qld-fnq-earlville/product/cadbury-picnic-stick-4pk

https://shop.coles.com.au/a/a-qld-fnq-earlville/product/oreo-sandwich-cookie

https://shop.coles.com.au/a/a-qld-fnq-earlville/product/cadbury-freddo-4pk-ice-cream

https://shop.coles.com.au/a/a-qld-fnq-earlville/product/cadbury-crunchie-ice-cream-bar-4-pk

Do consumers really need an ever increasing range of sugar laden snacks?

2

This has to be one of the silliestā€¦

Yesterday my wife was able to try one at her work (a colleague had brought in opened packet for other to try). From what was said about the taste test, I donā€™t think that these will ever make it into our shopping trolley.

2 Likes
3

I think some of it is trying to replicate recipes (for those who canā€™t be bothered cooking ā€¦) such as ā€œNuts & Boltsā€ which was a great Nibblies/morning tea stand-by, made with Nutrigrain, soup mix, spices, oil & bake. I see that advertised ready-made now.

The marketing people probably trawl instagram & facebook for all the trending recipes to replicate as ā€˜ready madeā€™ for parents who just donā€™t have the time or the know-how. Ice cream and (whatever people broke up and incorporated into it) eg cherry ripe, chillies, coconut, rocky road etc.
Cadbury seem to experiment with weird, short lived flavours. I usually get to try them when our ā€˜warehouseā€™ supermarket has bought a pallet load of the now discontinued line and has them out for a third of their RR. Milk chocolate and popcorn this week - 170g $1.29. Mr Z liked the first bite, but after two more squares declared it too floury.

I think they get enough people buying out of curiosity that it is worth the short lived new lines.

3 Likes