We know that many shoppers use unit prices to compare the value of food and other grocery products in supermarkets. However, we know very little about the types of comparisons for which shoppers use unit prices. Such information would help the on-going campaign for better and more unit pricing.
So, I’m very interested to know how you use unit pricing to make value comparisons in supermarkets.
Large supermarkets provide unit prices for products sold:
• loose from bulk (for example fruit and vegetables, meat, fish, and cheese - usually priced per kg),
• in variable weight packs (for example transparent packs of meat, fish and cheese– the unit price in $/kg is on the label)
• in constant measure packs (for example cans of vegetables, cartons of breakfast cereal, packets of frozen fish, and bags of fresh fruit and vegetables – the unit price is on the shelf label),
therefore, shoppers can now use unit prices for several types of value comparisons in large supermarkets.
How often do you use each of the following five possible types of comparison?
TYPE 1. Products sold packaged and loose from bulk, for example cheese/cooked meats/nuts/fruit and vegetables.
- frequently
- sometimes
- rarely
- never
0 voters
TYPE 2. Different pack sizes of the same brand of a product, for example one brand of breakfast cereal. [poll max=20 name=t2]
- frequently
- sometimes
- rarely
- never
[/poll]
TYPE 3. Different brands and pack sizes of a product, for example different pasta brands and pack sizes. [poll max=20 name=t3]
- frequently
- sometimes
- rarely
- never
[/poll]
TYPE 4. Regular prices and temporary special offers, for example discounts/multi-buys/“free” extra quantity.
- frequently
- sometimes
- rarely
- never
0 voters
TYPE 5. Products sold in simple and complex packaging, for example drink powder loose in a pack or in a pack containing sachets.
- frequently
- sometimes
- rarely
- never
0 voters
And, if you use unit prices for other types of comparisons, what are they and how often do you use them?
Thanks