Completed it, Tweeted it and the following are my comments that I added:
Some products use terms like “natural” or “organic” to try and convince the public that this makes the product healthy as a choice. This is sometimes not the healthy product that the labeling would try to convince you of, eg too much sugar regardless of whether organic, natural, or not. Health stars that truly reflect the health choices of the product would help consumers then be able to compare more accurately the benefits between two similar type products rather than relying on some other advertising slogan.
Too much vested interest in getting the Stars to reflect the desire of Industry to sell a product regardless of it’s real nutritional value. Previously this was an issue with Nestle Milo as an example of the system being tweaked to reflect a marketing position rather than a “healthy option” position. I have other concerns around the desire for Industry to have choices on placement and sizings that can make it difficult to easily find and read the information and again this can obscure/reduce the benefits of a Star rating system.