An article on the Lifehacker website suggests that the Google Chrome web browser is going to ‘get a massive speed boost’.
They seem to have missed the lede on this, yet again - Google is proposing to block ‘heavy impact’ advertisements at the browser level.
This raises some questions, of course, since Google happens to be one of if not the largest online advertiser. Will Chrome block Google ads? Does Google already have a policy of rejecting ads that chew resources? Is the action potentially anti-competitive?
Details of the intended changes to Chrome can be found on GitHub. In the meantime, the rest of us will continue to leave our ad-blockers set to ‘extreme’ and keep moving away from Chrome to more privacy-focused browsers.