Games retailers (of all sorts) play

Speaking of misleading advertising, I was in the local Coles supermarket on Tuesday (they introduce the next week’s specials on Wednesday). I grabbed a bag of Clinkers (yes, the chocolate-coated confection), and noticed that the shelf price was displayed as $6 - up from $5 last time I bought them.

The Clinkers scanned through the register as $5, so I was somewhat relieved. The following day, Coles advertised them as $4.50… down from $6! I bet I know what price they’ll be next Wednesday.


Following on from the ACCC calling out Kogan, there are a few techniques retailers use that are apparently pervasive. Who would have ever though they gamed the system?


Might be time to lodge a complaint as a 20% price increase to then substantiate a 25% following on discount is almost fradualent behaviour. The ACCC might be interested in this one especially as you have proof…receipts and advertising sale for the next day.

My understanding from a infamous carpet selling business who was always on sale, a business needs to demonstrate the presale price was an actual real price (namely sold at the specified presale price for a period prior to the sale). Coles has not done this and why they should be pulled up.



Agree with above. This kind of thing needs to be reported. Watchdogs tend to rely on the general public’s eyes.

I don’t normally pay attention to when I shop (I just buy whatever has the lowest unit price on the day I show up) but I might start to do so - with my phone camera handy.


This ABC article discusses why some retailers ‘play games’ with the consumer…


It reminded me of an issue of Mad magazine I read as a teenager.

It had a spoof of the US department stores, and in one part, it portrayed the reporter talking with the manager of the lawnmower department.

The sign behind a lawnmower read "SALE $300, SAVE $100.

The reporter asked the manager what happens if they don’t sell, to which he replied 'We put the price up to $500. save $200".

The reporter asked the manager what happens if they still don’t sell to which he replied “We put the price up to $700, save $400, and thay sell like hot cakes”.

Probably closer to the truth than fiction.