I think if you are referring to @BrendanMays reference to 'free', I don't think that he meant he didn't like free content but was rather referring to the illusion that much content that is said to be free isn't. I am sure that @BrendanMays can if he wishes respond to whether that is the case or not.
Most free sites and advice sadly these days are paid for by advertising in almost endless variety. Almost everytime you visit a site you get targeted by advertising companies that collect the data about you over multiple sites. Then you get targeted ads in your emails and your site visits. Your data gets sold on to other agencies/companies/people without your knowledge or explicit agreement.
Many newspaper sites now require payment before you can view their sites/articles, and there are more and more pay to view sites appearing all the time, but at the same time they still bombard you with linked ads. On this site you don't get bombarded by ads, there are a couple of cookies (one to measure site traffic) but for the most part your visits here are without an added hidden burden. This is paid for by the generous members of Choice who pay their dues.
I am not a Choice member but the advice and support here are provided to me without cost as it would be to you. When we who are non-members seek to review information that Choice makes available only to it's members we are invited to pay for the view or enter into membership with Choice. At times there have been reviews that Choice as a community service has made freely available to all.
The choice (no pun intended) is ours whether we wish to avail ourselves of all the benefits of membership or if we wish to only have partial access to Choice's services but even if we choose to not pay for further access the benefits that can be gained here I think outweigh any detriment.