I won't buy meat online after Woolworths kept providing meat with a one day expiry date. Their reasoning for this? People were complaining that the meat wasn't surviving in their fridges, so by selling it with an expiry date of one day, people are forced to consume it on that day. I kid you not, and that came direct from a manager's mouth. Also, I'd rather pick and choose my own meat. Some cuts can be dodgy just to look at them and purchasing online means you get what you're given, which is probably the least desirable cuts first just to get rid of them. As for Coles' deceptive window technique, It doesn't surprise me.