CHOICE Callout - Eco and ethical product labelling

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I think one which is quite deceptive is labelling of ‘bamboo fabrics’ such as rayon/viscose…which was covered in detail here:

Bamboo based fabric, is it really Bamboo?

Not the only time bamboo textiles have rated a mention. Or this one from Jen. The supplier has claimed that paper made from bamboo is more eco friendly than pine trees. Yes, they have left out the dyes and prints. The basic process of manufacture will be the same? Softness might be more a consequence of processing than the raw fibre properties? Australia produces loo paper from local wood chip, native forests or weed species of pine trees natural in the USA and Carribean. Bamboo is also…