CHOICE membership

Champions Challenge - Calorie claims

CHOICE is looking into calorie claims on food products, such as when the packaging reads “Only xxx Calories”.

Some examples of these claims include Halo Top, Blue Ribbon Skinny Cow and Fropro, which all promote their “healthiness” using these claims. ‘Wellness’ bowls such as the range from Super Nature also use these ‘ony xxx calories’ claims.

CHOICE wants to know how widespread these claims are, and demonstrate the influence they have on consumers’ perception of the product.

The Challenge
Snap a picture of a calorie claim in the wild and post it to this thread!

The Reward
Receive the Food Champions Award badge for your profile. Top posters will be offered a chance to become a Food Champion and work with CHOICe on important food issues.