CHOICE membership

Cadbury family block product shrinkage


Checked at our small supermarket - last week Cadbury Dairy Milk Chocolate 180g (didn’t look at the other flavours & varieties) was selling for $5.95. However, this week On Special!! $3.25 - normal price $6.25 - a price rise by stealth. The usual price has gone up $0.30 or 5%.

The 350g block is $9.95, although I can usually buy it for $5 elsewhere. Our ‘warehouse’ supermarket has Cadbury Milk Chocolate CCs and Kettle (Special Edition) blocks for $1 ea (2 for $2)

Coles are a little confused about the weight.


It appears Coles must still be selling through stocks of 200 gm Cadbury Dairy Milk Choclate the weight shown on the image of the block on their website is 200 gm but the price has dropped from $5.00 to $4.80.

The 350 gm blocks are still listed at $5.00 . Only 20 cents more for 75% more product. Bargain.



The Coles picture of the wrapper shows a 180gm block, the graphic says 180gm, the ordering and pricing is for 200g, as is the Unit Price. The unit price should be $2.67 per 100g not $2.40 as stated.

As we are on satellite NBN, most sites think we are in Sydney or Melbourne and direct us to the nearest store (in this case Sydney) which should have sufficient turn-over to cut over from one size to another within days. Our little supermarket says $6.25 is the new RRP for 180g plain chocolate, although they are priced well above other supermarkets in the next town (which has competition). We don’t eat much chocolate.


There is a lot of silly griping here. Why nominate Coles for a shonky award when it is a supplier that is reducing the product size? That makes no sense. Why complain about Cadbury taking the edge off shrinkage by also slightly reducing the price? Would they have preferred no price reduction? Price increases in light of increased manufacturing costs are hardly unusual. It’s around a 6% increase in this instance. Get over it. Expect other chocolate suppliers to do likewise. If it reduces your household’s chocolate consumption consider it a health bonus.


Who cares its the crappiest, allegedly unhealthiest chocolate there is, just basically chocolate flavoured and coloured processed sugar. Its party time for the parasites in you though, so someones happy

split this topic #29

A post was merged into an existing topic: How quickly we forget


An extract from a history of Cadbury’s milk choclate bars which states “A glass and a half in every half pound” (227g).

“A glass and a half of English full cream in every half pound!”

And an extract from Cadbury’s Australian website.

“Launched in 1905, Cadbury proudly boasted that its new milk chocolate was not only “as good as,” but better than the European milk chocolate. With its now-famous glass and a half of full-cream milk in every 200gms, it contained far more milk than any previously known chocolate.”

And an image of the current product which now weighs only 180g.


The TV ads still say a glass and a half in every one so that begs the question.

Is the glass half empty, half full or merely half size?

If it is the same glass, they should revise the ad to “A glass and a fifth in every one”.



I think you answered this yourself…

The glass and a half refers to an amount per 200g. A 180g block will have 1.35 glasses per block.


No. The glass and a half originally referred to the half pound one, (227g), as per the first part of my post above.


200gm can still have 1.5 glasses. If they use powdered milk, the difference in milk powder weight between 1/2 pound and 200g would be minor and could easily be adjusted to meet the 1.5 glasses in 200g. The recipe could have changed slightly over time…like this recent change.