As a consumer I'm not a fan of the major stores ripping off both the suppliers and customers. But they do. I think one of the main services being a very long term member, ACA/Choice does is to try to expose them when they don't have our interest at heart.
Being a consumer association their primary focus is consumers. Suppliers, be they farmers, growers, services, industry have their own associations to stand up for them. Doesn't mean as consumers we aren't supportive of them. Just here we are trying to look after our interests.
These negotiations are complex interactions. I remember many years ago, Unions were being encouraged to be 'responsible negotiators, back then the unwritten rule was Unions will ask for 3X, employer offer X, and they settled on 2X, however, the responsible unions decided to just ask for 2X, the employers still asked for X, and wouldn't settle for 2X, assuming the standard rules still applied. As consumers we still need to negotiate with our needs in mind.
I don't want the glut to hit hard, a soft fall would be better, ie, prices lowering as size and quality rise. I think that would be better for consumers and growers. We are now being bombarded with TV ads for avos, which today are small, expensive and poor quality inside.