There it is on the front in big bold letters, “MADE IN AUSTRALIA”, great stuff.
There it is on the back too in big bold letters, “MADE IN AUSTRALIA”. It goes on, “PROUDLY MADE ON THE CENTRAL COAST OF NSW”. Makes you feel all gooey inside doesn’t it.
But wait, then it says, “USING IMPORTED PEANUTS”, what the…
Hey, what’s it say in that little box at the bottom left of the back label with the Australian Made logo and almost illegible lower case print?
It says, “Made in Australia from less than 10% Australian ingredients”
OK, they aren’t telling lies and they are not hiding the contents. However, what is clear is that there is a deliberate attempt to deceive and particularly an attempt to deceive the elderly who are more likely to have poor eyesight. Most people would see Made in Australia on the front label and think, that’s good enough for me and take it. Sanitarium are not alone in this but that does not make it right. For this reason I would nominate this product for a shonky award but I’m aware most products on supermarket shelves are probably in the same boat.