The Chinese think highly of the quality of Australian brands and owned products (irrespective if they are not made in Australia). This is principally due to our quality systems and legislative requirements which aren’t as strong in other countries. Brands like Breville, Sunbeam etc would have the pride of place in any Chinese home kitchen.
As a result, there is a demand for products out of Australia…even though these products are available locally.
Another example is Australian rice and wheat is highly sought in China as well…even though China is more than self sufficient in these commodities.