AppleCare

It is neither for all the reasons outlined above. Further to being unfair, the ACCC outlines categories of conditions which are unfair. A consumer believing they should get a better deal with a free offer isn’t one…

I will be interested to see if they mislead you by stating something different to the terms and conditions associated with the offer. Apple has been caught out in the past of its staff misleading consumers at their stores in relation to one’s consumer guarantees under the ACL. If they provide information contrary to their T&C’s to try and get a sale, a complaint should be lodged with the ACCC.