Agree @grecoz. You’d be so much better looking if you use … If you use this and were better looking then…
Ads also throw in the time imperative. If you don’t act now then… you will age; the kids will not survive; the kids will get sick; your home will not look as good as next door; you’ll miss out on a special deal; etc…
Some marketing also tries to redefine nature more blatantly than we realise.
For hair loss most common for men, the marketed solutions that use hair as a sign of masculinity is age old. The alternate reality is that male pattern baldness or hair loss is 99% a reliable indicator of being a real man! Why bother?
This observation may also go part way in explaining why Donald Trump is not.
I suspect that you and Mark know this but for the rest: in a man a full head of hair does not indicate the possession of testosterone, the reverse. If a man is genetically susceptible to male pattern baldness it will be worse with higher hormones than lower. Few go for the obvious option in order to keep their hair.
Unsure if this is the right section but here goes…
What has been getting me recently is how companies spruiking their products on TV (and it seems to be almost exclusively one specific company) offer some type of ‘get the second one free - just pay for postage & handling’.
You are not getting the second for “free”; all they do is double the price for one, and sell you two items instead of just one.
I don’t think it is illegal but I certainly consider it to be shonky.
Mr Z likes watching old TV shows so we see a lot of these on the “cheap” stations. Buy one, get one free (just pay extra post and handling) $49.99 plus $19.99 p&h = $70 for one, $90 for two. I suspect p&h covers the wholesale cost of the item, but free is an incentive to buy. But why would you want two? Global Shop Direct and Danoz are two we see frequently.
Danoz offers a “30 day free trial” just pay p&h, and don’t reveal the price on the advert. I suspect, when payment day comes (and I expect they already have your card to debit) and you are not satisfied, they explain it will cost extra p&h to return, then offer it half price for you to keep it. Choice found this when testing exercise machines.
If not satisfied a full refund of the product price $50 (plus handling charge $20x2) means if you send the two back you pay $40 (plus your postage) and they refund $10! When you request a return they explain that to you and may offer the product at a discount - say $20 off. Somehow you have ended up with some junk you didn’t want that cost you $70, and they have convinced you that you have got a bargain ($100 of product).
No, they don’t claim 50% off or anything like that. They just say ‘… but wait! Order now and we’ll give you another set free!’.
I have seen this with a product. Let’s say on TV they were advertising it for $50, get one free, just pay additional P&H. I saw exactly the same product in a post office for $25. I bought it and am very happy with it.
I think the giveaway is when you think ‘Gee; isn’t that a little expensive for a (insert product)? I don’t know if I want to pay that’. When the ‘get another free!’ kicks in, the price seems much more reasonable but you end up buying two products instead of just the one.
I don’t know if this is deceptive or misleading but it is just something to be alert to and what I feel is “shonky”.
They’ve got that covered … the formula advert shows you on-line listings for alternative products with “why pay up to $200 when you can have …” Some are outlandish, like why pay over $300 for a bulky full size sewing machine when you can have a hand held for the low price on your screen!
I am a pensioner and it really annoys me that they put specials on “buy two at a lower price”.
When you live by yourself one cannot afford to buy two, but we have to pay more if we only buy one item. This affects most people living alone.
While I sympathise with your plight, you aren’t paying more to buy one. You are paying the ‘standard price’. It is better or even necessary for the retailer and the wholesaler to sell more product, so they put a ‘special’ price on to move the stock.
In general, things are often (but not always) discounted if you buy bulk. The more you buy, the cheaper the unit cost can be.
Perhaps you could find someone you know who might like the same items and negotiate that you buy two and they pay for one at the reduced price? Set up a mini-cooperative to share out the special prices.
Years later – a common trick is to announce a new or upgraded product to get buyers now not after the new one comes out while continuing to deliver the old one. In this case the new one was not even available in the market they advertised in.
Emirates paid the price, at least to one pax. If only it could become a global precedent.
Noted the closing line in the article. A busy time for the Airline Marketing and Legal teams, especially if they service NZ.
The tribunal ruled that the man’s claim for 13,555 NZD was a fair reflection of the difference in service advertised vs. what he paid for. Now, all we need is for someone to set a precedent like this for the knee-crushing horrors of economy, and we’ll be laughing.